Wednesday, 20 February 2019

INTRODUCTION OF CASE STUDY


An Israeli fashion designer proved that, “forget shopping, soon we will be able to download our clothes” (Peleg, 2015). Danit Peleg born in 1988 in Israel. Danit Peleg is a fashion designer based in Tel-Aviv which created the first commercially available, 3D-printed clothing. Peleg studied Fashion Design at the Shenkar College of Engineering and Design. Her dissertation researched the possibility of 3D-printing clothes. In 2014, she designed her first 3D-printed jacket, the Liberate, after a lot of experimentation with different materials and setups. After this initial success, she created more designs to create a complete collection. After graduating in 2015, she started her own studio, via which she provides custom, 3D-printed designs for clients. In 2016, she designed a 3D-printed dress for Amy Purdy, who wore this dress during a dance performance during the opening ceremony of the Paralympics of 2016. In 2017, a limited edition-set of 100 Bomber jackets were created. For $1500 apiece, clients could get their own customized jacket printed. Peleg organized a three-day work shop on 3D-printed fashion in 2018, where 15 students from all over the world could learn about her design process. That year she was also recognized as one of Europe's 50 most influential woman in tech by Forbes.

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